Are you new to corporate communications, a seasoned professional with plenty of experience in the business world, or an outsider who has never quite understood the difference between communications and marketing?
Whatever your reason is to be here, you’re in good hands.
The person who is writing these words is Luís Madureira Pinto – that’s me.
Hi! Nice to meet you through this screen.
It’s a pleasure to know there are people interested in this magical world and expertise that can turn a product created in a garage or room in a small business into a global hit.
I have done it.
Pardon my immodesty, but it’s not exactly immodesty. It’s called competence and years of accumulated knowledge and experience.
And we should more openly about that later in the upcoming posts.
Some people are good at playing chess, piloting planes, playing football/soccer, and teaching math.
I found that I am really good at strategizing, designing, and executing corporate communications plans.
But it took time, study, and, above everything, trial and error.
How I Created a Global Communications Network
That’s why I have always created, developed, and managed my own side business – SurferToday.com – where I could test and fail, do and succeed.
My road into the business world was, like many others, bumpy, hard, and sometimes frustrating.
However, I think I managed to reach a stage where I could say I’ve been successful.
SurferToday.com is the world’s leading surf-and-skate website, with millions of readers and users from all corners of the globe – even landlocked regions, hundreds of kilometers away from the ocean and the waves.
Since 2007, I’ve connected, worked with, and dealt with thousands of small and large companies, environmental organizations, non-surf-related businesses and institutions, universities, science centers, academicians, researchers, athletes, and authors.
I was able to build a network of communications that I’ve been able to maintain healthy and prosperous.
Have I heard the word “No” many times? For sure.
Have I ever needed to prove my point and convince someone to change their mind? Certainly, yes.
The ride has been fruitful and worth my time.
In between, pure corporate communications, including public and media relations and business development, have always kept me testing my skills.
Fortunately, I have been able to make my clients happy.
When I am hired as a corporate communications consultant, I am immediately obsessed with three things: alignment, optimization, and results.
But we’ll talk about it later on.
Have a good one. Stay tuned. Communicate.